Thanks to a tightly edited training montage in the latest action thriller, wherein the good guys GET JACKED! in preparation for conflict, a spark of motivation consumes you. In this moment, when Hollywood magic is gloriously climaxing, hydrogenated-soybean-oil-coated popcorn fingers are blissfully ignored and reality checks remain distant, you will remember how good it feels to be in shape. The mental vows start compiling. No more eating processed foods. Runs 3x weekly. EOD in the gym. Swim 1x weekly. In bed by 22:00 nightly.
By the next morning, dreams of a finely-formed abdomen are overwhelmed by memories of calloused hands, achy legs, and broccoli sandwiches; you have been in shape before and remember the accompanying pain. Suddenly, the motivation that was once so tangible has drifted into the inaccessible ether. And if you are like damn near everyone else, once bereft of that Hollywood juice, the fear of discomfort will now easily triumph over the thrill of possessing a sculpted body.
For all the incessant talk about “echo chambers,” there are, tragically, few words spent grappling with the true cause of free individuals systematically eliminating opposing voices. The oft-cited culprits – social media giants, a polarized electorate, the 24/7 news cycle, etc. – allow us to believe that 2020 is profoundly unique. In some ways this is, indeed, correct, but it’s our base instincts that permit those culprits to register at all. People today, just as all previous iterations of the species, run from pain toward pleasure. This is as true with information as it is with fitness. And it’s true even as the sprint toward instant gratification is done while knowing that a deeper, more sustainable pleasure is to be found on the other side of anguish.
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